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Is the New
Author(s):
(unknown)
Institution:
The Diagram
Year:
2005
URL:
http://thediagram.com/6_3/leisurearts.html
Project Description:
This is a very interesting conceptual diagram that documents every instance of the phrase "is the new" encountered from various sources in 2005. It is intended to map the iterations of a peculiarly common marketing and literary device.

Some examples are: MFA is the new MBA; Technology is the new Religion; Ajax is the new Flash; Clarendon is the new Helvetica; South Korea is the new Hong Kong.
Comments (3):
Canada is the new Estonia?

Posted by emily on Apr 13, 2007 at 9:36 PM (GMT)

individuality is the new conformity. Nice.

Posted by tim on Aug 8, 2007 at 4:23 PM (GMT)

A contemporary version of this... www.whatiswhat.info

Posted by B on Apr 5, 2010 at 4:34 PM (GMT)

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Manuel Lima | VisualComplexity.com