Designed for 5 Italian launch parties of BMW Series 1, the ONEWORD installation visualizes collective voice as a living tree made of SMS.
Oneword is an interactive system designed to sample and display an audience's collective voice, moods and feelings during a large-scale event. People send an SMS message to a special number, which is then displayed on a tree-like generative graphic software. As soon as a new message arrives a new branch blossoms. As the event unfolds layers of texts gradually build up in a foliage of collective memory.
You can also see a photo gallery of the different events in Italy.