The aim of this project is to visually demonstrate the author's personal
understanding of the evolution of the computer generated "image work", by
means of a free associative process that utilizes the search and query
mechanisms of the Internet. Elif Ayiter tried to create a structure that
displays this process by showing the data gathered in detail as well as in
its entirety: Zooming in and out of objects and virtual navigation following
free associations that can be evoked through online thesauruses, internet
search engines and the ensuing surf mechanisms that can be utilized in the
act of image creation - very much like collage/assemblage. Thus, seeking
chance encounters and found objects, the author turned not to second hand
shops, bookstores and discarded magazines, but to the Internet. This process
is inverted to collage in the sense that associations themselves reveal the
discovered objects - not the other way around.The author was interested
to find out what would the structure composed of these interrelated ideas
and images looks like, whether it conveys the overall content and aim of the
project when looked at from a distance, and the specifics when looked at in
proximity. Elif is clear in the goal for the project: "I want the wiever to
get lost, to wander from association to association, to spend time, to zoom
in and out and view entire chains of associations as well as read the
details".
