Instrument collaborated with JD Hooge of Gridplane to conceive and produce designs for a data visualization project for Google. The concept revolved around the idea of aggregating and visualizing the scale and pace of activity as well as the influence of social media over time. The end result of this effort would harness the power of Google Analytics and other data from varied sources and display them in a flexible interface.
Instrument developed an application to aggregate the data from sources all over the Internet with deep visual design detail provided by JD. The result was a compelling way to show not only how many visits or downloads a web page might generate, but the effect that the media, bloggers and individuals have over the pace and scale of that activity.