The Book of Trees is now available!      See other retailers
Home     About     VC Book     Stats     Blog     Books     Links     Contact  
Search the VC database:
    Social Networks   < Prev | 917 of 1000 | Next >
The materials shown on this page are copyright protected by
their authors and/or respective institutions.
Drug Marketers use Social Network Diagrams to Help Locate Influential Donors
Activate Networks
Project Description:
Activate Networks is a consulting company that creates social network diagrams to help pharmaceutical marketers identifying prescribing relationships among doctors. These diagrams help marketers identify influential and highly connected physicians - the best potential targets. This diagram indicates doctors in the northeastern U.S. with patients in common. Size of the nodes indicates prescribing volume of any cancer drug. While light blue indicates that a doctor has not prescribed the drug of interest, dark blue indicates that the doctor has. Activate Networks assigns an "influence index" to doctors to help marketers prioritize which doctors to target their marketing efforts towards.
Comments (0):
*Note* Before you submit your comment, bear in mind there's no guarantee it will be seen by this project's author. In case you want to contact the author directly, please follow the provided URL.
Leave a Comment:
(We're looking for the best solution to avoid unwanted SPAM)
Manuel Lima |